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    <title>Marketing &amp; Business Communications</title>
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    <link>http://www.hpcaonline.com/</link>
    <language>en</language>
    <pubDate>Sat, 17 Oct 2009 19:15:28 -0500</pubDate>
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      <title>Business Benefits of Improv – spontaneous communication</title>
      <description><![CDATA[You may have laughed a lot while watching the TV show “Whose Line is it, Anyway?” (The original BBC radio version moved to TV in 1988 and then to US TV in 1998. ) Watching it on TV is NOTHING like actually doing it. You can watch someone ride a bicycle but actually riding a bicycle is beyond description. It’s the same with improvisation.]]></description>
      <link>http://www.hpcaonline.com/hpca-news-reader/items/business-benefits-of-improv-spontaneous-communication.html</link>
      <pubDate>Fri, 05 Feb 2010 12:06:00 -0500</pubDate>
      <guid>http://www.hpcaonline.com/hpca-news-reader/items/business-benefits-of-improv-spontaneous-communication.html</guid>
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      <title>So, you want to do a newsletter</title>
      <description><![CDATA[Newsletters are a popular way to keep in touch with people, from current and prospective clients to members of associations to friends and family. Before launching one, whether it’s printed or electronic, take some time to think about why you want to send a newsletter, who is going to read it, how you’re going to send it—oh yes, and how you’re going to keep it on schedule!]]></description>
      <link>http://www.hpcaonline.com/hpca-news-reader/items/so-you-want-to-do-a-newsletter.html</link>
      <pubDate>Tue, 01 Sep 2009 21:14:00 -0500</pubDate>
      <guid>http://www.hpcaonline.com/hpca-news-reader/items/so-you-want-to-do-a-newsletter.html</guid>
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    <item>
      <title>HPCA Cast 002</title>
      <description><![CDATA[Do you need to hone your listening skills and learn how to think faster on your feet? Then this meeting is for you! Join HPCA member Joan Patch at the HPCA meeting on May 20, 2009, at the Glen Abbey Branch of the Oakville Public Library. See the “Events” section of this site for details. ]]></description>
      <link>http://www.hpcaonline.com/hpca-news-reader/items/hpca-cast-002.html</link>
      <pubDate>Mon, 11 May 2009 21:16:00 -0500</pubDate>
      <guid>http://www.hpcaonline.com/hpca-news-reader/items/hpca-cast-002.html</guid>
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      <title>Are you on Twitter yet?</title>
      <description><![CDATA[When I first heard about Twitter two years ago, I instantly judged it to be an utter waste of time. Now, I’ve changed my tune. What is Twitter? This free micro-blogging platform can be a powerful marketing and community-building tool, which can help you strengthen your brand and nourish your online relationships.]]></description>
      <link>http://www.hpcaonline.com/hpca-news-reader/items/are-you-on-twitter-yet.html</link>
      <pubDate>Tue, 03 Feb 2009 21:12:00 -0500</pubDate>
      <guid>http://www.hpcaonline.com/hpca-news-reader/items/are-you-on-twitter-yet.html</guid>
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      <title>E-Mail Marketing</title>
      <description><![CDATA[E-mail marketing is one of the most powerful marketing tools available today. It offers the opportunity to stay in touch with existing clients, providing them with advice and keeping them informed of the latest company news.]]></description>
      <link>http://www.hpcaonline.com/hpca-news-reader/items/e-mail-marketing.html</link>
      <pubDate>Tue, 03 Feb 2009 21:06:00 -0500</pubDate>
      <guid>http://www.hpcaonline.com/hpca-news-reader/items/e-mail-marketing.html</guid>
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    <item>
      <title>Podcasting inside the corporation</title>
      <description><![CDATA[This is adapted from an article by Donna Papacosta that appeared in the Journal of Employee Communications Management. Once the domain of self-described techies and audio geeks, podcasting has graduated into the business mainstream. Here’s a quick Q&A guide to podcasting, geared toward savvy internal communicators.]]></description>
      <link>http://www.hpcaonline.com/hpca-news-reader/items/podcasting-inside-the-corporation.html</link>
      <pubDate>Mon, 02 Feb 2009 21:10:00 -0500</pubDate>
      <guid>http://www.hpcaonline.com/hpca-news-reader/items/podcasting-inside-the-corporation.html</guid>
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