Marketing & Business Communications

Mobile marketing coming to North America

Wed, 07 Dec 2011 13:46:00 -0500

What China, Japan and Korea have been using it since 2006 is entering North America right now and will soon become the mainstream of marketing. Mobile marketing is a way of promoting a product or service via specific ads delivered straight to your mobile phone.

Creating a Successful Brand Identity

Fri, 02 Dec 2011 13:18:00 -0500

The process of creating a successful brand identity requires research, gathering information, strategic analysis, creative design and skilled project management. While the amount of time and resources spent on each stage will vary for each client, the process itself should remain the same.

Elements of a Successful Brand Identity

Tue, 29 Nov 2011 14:06:00 -0500

A brand is the perception formed in the audience’s mind about a company, person or idea. This perception is the culmination of the logo, visuals, identity program, messages, products and actions. The designer doesn’t make a brand. Only the audience can do this. The designer’s role is to create one of the most important aspects of the brand—the logo or brand identity system. A logo can’t make a bad product or company better, but a well-designed identity will help position a product or company to realize its full potential.

Newsletter points to ponder

Mon, 12 Sep 2011 11:47:00 -0400

Newsletters are a popular way to keep in touch with people, from current and prospective clients to members of associations to friends and family. Before launching one, whether it’s electronic or print, take some time to think about why you want to send a newsletter, who is going to read it, how you’re going to send it—oh yes, and how you’re going to keep it on schedule!

HPCA opens 22nd season

Thu, 01 Sep 2011 23:22:00 -0400

Oakville, Ontario — The Halton-Peel Communications Association (HPCA) is set to launch its 22nd season with a fall line-up that includes Digital Storytelling with Donna Papacosta on Thursday, Seotember 15. This and most HPCA events are open to guests, and are held at the e-Spot (www.e-spot.ca) in Oakville.

Outsourcing the Design Headache

Tue, 16 Aug 2011 08:40:00 -0400

"I hate doing flyers. I'd like to have an idea for a product flyer and a few days later have a sample for me to approve. That would be great...Is that possible?" Yes it is. For many companies the answer is outsourcing.

Business Benefits of Improv – spontaneous communication

Fri, 05 Feb 2010 12:06:00 -0500

You may have laughed a lot while watching the TV show “Whose Line is it, Anyway?” (The original BBC radio version moved to TV in 1988 and then to US TV in 1998. ) Watching it on TV is NOTHING like actually doing it. You can watch someone ride a bicycle but actually riding a bicycle is beyond description. It’s the same with improvisation.

HPCA Cast 002

Mon, 11 May 2009 22:16:00 -0400

Do you need to hone your listening skills and learn how to think faster on your feet? Then this meeting is for you! Join HPCA member Joan Patch at the HPCA meeting on May 20, 2009, at the Glen Abbey Branch of the Oakville Public Library. See the “Events” section of this site for details.

Are you on Twitter yet?

Tue, 03 Feb 2009 21:12:00 -0500

When I first heard about Twitter two years ago, I instantly judged it to be an utter waste of time. Now, I’ve changed my tune. What is Twitter? This free micro-blogging platform can be a powerful marketing and community-building tool, which can help you strengthen your brand and nourish your online relationships.

E-Mail Marketing

Tue, 03 Feb 2009 21:06:00 -0500

E-mail marketing is one of the most powerful marketing tools available today. It offers the opportunity to stay in touch with existing clients, providing them with advice and keeping them informed of the latest company news.

Podcasting inside the corporation

Mon, 02 Feb 2009 21:10:00 -0500

This is adapted from an article by Donna Papacosta that appeared in the Journal of Employee Communications Management. Once the domain of self-described techies and audio geeks, podcasting has graduated into the business mainstream. Here’s a quick Q&A guide to podcasting, geared toward savvy internal communicators.