February 2009
When I first heard about Twitter two years ago, I instantly judged it to be an utter waste of time. Now, I’ve changed my tune. What is Twitter? This free micro-blogging platform can be a powerful marketing and community-building tool, which can help you strengthen your brand and nourish your online relationships.
Read more … Are you on Twitter yet?
E-mail marketing is one of the most powerful marketing tools available today. It offers the opportunity to stay in touch with existing clients, providing them with advice and keeping them informed of the latest company news.
Read more … E-Mail Marketing
This is adapted from an article by Donna Papacosta that appeared in the Journal of Employee Communications Management.
Once the domain of self-described techies and audio geeks, podcasting has graduated into the business mainstream. Here’s a quick Q&A guide to podcasting, geared toward savvy internal communicators.
Read more … Podcasting inside the corporation