HPCA e-HomeWork

However You Watch TV, Content is Still King

Screens are everywhere - in the food court, on the GO Train, in the palms of our hands. And because of this, Steve Rayment of TVO says we're going to be talking less about traditional "TV" hardware and more about "content." With 23 years of experience in the TV biz, Steve was able to give us an insider's view of the industry at our meeting November 10. He started with a look back to the mid-1980s, when specialty TV was born. Movie channels launched first, then TSN and MuchMusic, but all were suffering with low adoption rates.

Read more …

Wizards of the web Rob Clark and Kyle McKeown unmask web analytics

In the right hands, passion can magically alter a necessary but dull topic into something relevant and fascinating. How could we otherwise explain a researcher's life commitment to the study of an obscure insect only found in an equally obscure corner of the globe?

Read more …

Meeting Report, New Members, Share Your Thoughts...

Mark your calendars for another don't-miss event the evening of Wednesday, May 26. This one features our social media expert Rob Clark, who will help us understand web analytics, and Rob's colleague Kyle McKeown, who will talk about inbound marketing and search engine optimization.

Read more …

What’s Your Behaviour Style?

Who knew that I would have the same behaviour style as the famous Donna Papacosta, and some other guy named Donald Trump?

Read more …