HPCA Member Profile
Dennis Clarke
Business Communications: Corporate. Marketing. Workplace.
| E-mail address: | clarkecommunications@rogers.com |
| Phone number: | 905-670-5757 |
| Location: | Clarke Marketing & Corporate Communications Inc. 1455 Hemingford Lane Mississauga Ontario L5N 7Y7 |
| Profile: | Since falling off a Maritime-Ontario turnip truck, 01/01/67, Den Clarke has served the communications needs - corporate, marketing, organizational, workplace - of 150 organizations. It is said (well, he says) the fall left him analytical, creative, savvy, strategic, rendering his situation/needs analysis fast and exact; his counsel empathetic, yet authoritative; his recommendations innovative and progressive, but practical. Specializing in situation/needs analysis, strategic counsel and creative, Den established CMCC in 1980 to deliver high-quality/high-value corporate and marketing, organizational and workplace communications counsel and service. Apart from operating this consultancy, his experience includes: Vice-president/senior counsel, Toronto office, Burson-Marsteller, at the time the world's largest public relations firm: Two-year responsibility (1992-94) as leader, the corporate communications and health care practices - specializing in strategic communications, issues management, crisis preparedness and communications; as senior counsel and program manager, the office's $ million per annum largest account; as overseer, energy, health and transportation-related projects. Senior consultant/new business, Public & Industrial Relations, at the time Canada's largest public affairs and public relations firm: Five-year responsibility (1975-80) for situation/needs analysis, counsel, creative, planning/budgeting, startup. Public relations manager, Toyota Canada Publications editor, NBTel Staff writer, Saint John Telegraph-Journal Expertise Communications: Corporate. Marketing. Organizational. Workplace. Services * Communications auditing * Situation/Needs analysis * Strategic communications counsel, creative, messaging, planning * Stakeholder attitude/opinion research * Brand/Vision development * Values, purpose, mission statement development * Brainstorming, focus group facilitation * Spokesperson skills training, coaching * Elevator pitch development to answer five questions in 60-90 seconds, e.g., Q. What does your organization do? A. We create pride and joy at work. Q. How? A. The folks most important to an organization - employees, customers, suppliers, investors, regulators, special interest groups, industry and community leaders - tell us how the organization can best fulfill their respective wants and needs. Q. How do you get them to do that? A. The organization wins our trust. We win stakeholders' trust. From their different points of view, stakeholders tell us how the organization can best fulfill their differing interests and how it can best demonstrate and communicate it's doing so. Q. What's the cost? A. It's a VALUE proposition. The cost to optimize an organization's return-on-investment and its reputation by winning over and authentically engaging its stakeholders to make it the best it can be is akin to a rounding error on the benefits side of a cost-benefits equation. Q. How long to present what you do? A. Twenty minutes. If warranted, it becomes a two-hour 80-20 dialogue; 80 we listen, 20 we respond. |